Friday Sep 02, 2022

EP. 05: Becoming 1% Better Every Day with LSKD Founder, Jason Daniel

Don't lose your cool when it comes to fitness! Good thing you can still chase the vibe with fitness and a little adventure with LSKD!

Today, we are joined by Jason Daniel, Founder of LSKD– an Australian-owned and operated brand that prides itself in producing, high-quality, functional sportswear with a street aesthetic since 2007.

If you want to know more about the journey to becoming 1% better every day with sports, fitness, and mission, tune in to this episode, and don’t miss out!

Highlights:

(02:35) Getting to Know Jason Daniel

(08:13) Jason’s journey through creating sportswear

(12:08) Rebuilding their brand with culture + mission

(15:26) Focusing on the functionality of the product when creating street aesthetic

(18:06) Jason’s journey through CrossFit and Marathon

(23:23) What made Jason decide to move into the Crossfit and Functional fitness market?

(27:31) A Tour around the LSKD Facility

(30:34) Building connections through events

(33:56) What is LSKD’s Mission?

(38:54) The importance of becoming open to feedback and continuing to get better

(40:33) Daniel’s advice to keep you grounded