Tuesday Nov 15, 2022

EP. 16: Finding Your North Star with Cooper Marsh and Jake Marconi

“If you don't enjoy the journey, which is 98% of your day or time, then you're putting something on a pedestal that doesn't matter because it evolves.”

On this episode, we have not one, but two amazing guests: Cooper Marsh and Jake Marconi. Cooper is the Co-Owner of LAB Management, an agency that builds athletes’ brands brick by brick. Jake is the Director of Programming at Hard Work Pays Off (HWPO), a fitness community for hard workers, no matter what fitness level.

Claire, Cooper, and Jake kick their discussion off by addressing athletes’ physical and mental state today and the toll competitions bring. Cooper then highlights why, no matter what you’re trying to achieve, you must enjoy the journey since it’s where you’re spending 98% of your time and effort. If you do not enjoy the journey, you will always feel unfulfilled since goals are always evolving. Jake discusses finding your why and how to articulate the reason you do the things you do, which is never easy to put in words.

The two share their knowledge and experiences in running a fitness agency, building relationships with athlete brands, coaching, their donut business, and more.

If you are working towards a fitness or competition goal, this episode is for you.

Highlights

(02:48) Who Cooper and Jake are and what they do
(04:20) How Cooper and Jake met
(16:48) Addressing athletes’ physical and mental stress
(15:01) Why you should prioritize enjoying the journey
(17:45) Cooper’s experience with a mental coach
(24:02) Cooper’s involvement with LAB Management
(25:07) Jake and Cooper’s work with Hard Work Pays Off (HWPO)
(26:38) The value of having a support system and coaching
(29:57) The #1 thing agents do a poor job of
(30:38) The value of developing a familial relationship with the brand you represent
(33:00) Important lesson of not letting the bridges your burn light the way in your career
(34:35) Advice for people who want to exist in the CrossFit space
(36:12) The value of knowledge sharing
(41:30) Cooper and Jake’s doughnut truck business
(53:58) What Cooper would like to do better
(55:05) What Jake would like to do better
(56:10) What Cooper and Jake’s fitness routine look like today
(59:12) Three things Cooper and Jake are grateful for
(1:00:23) Three things Claire is grateful for today